Choose Your Partnerships Wisely
If there’s one thing I’ve been learning as a business owner, it’s the importance of choosing partnerships wisely. I’m not only talking only about legal business partnerships, but almost any affiliation...
View ArticleSmall Business Content Is Just More Interesting
An ode to the heroes of the long tail in content publishing. It’s time to recognize the small businesses and independent marketers who publish unique and interesting content every day. The kind of...
View Article7 Ways to Measure Campaign Results Using Digital Media
Measuring Results—Both Online and Offline—by Integrating Digital Media The old saying goes, “You can’t manage what you can’t measure.” The beauty of mediums like the web, social media, and mobile...
View ArticleGoogle+ Debate: Does Cold Calling Still Work?
In this day and age, many unsolicited business calls go unanswered. Modern sales and marketing professionals are up against savvy buyers that are more empowered than ever by easy access to detailed...
View ArticleTo Blog is to Commit
As a full-fledged marketing lover, I enjoy a good blog as much as the next person. Unfortunately, the truth is, more Fortune 500 companies and industry leaders have chosen to put their blog on hiatus,...
View ArticleWhat Makes Our Premium Websites… Premium?
If you’ve looked at our website design packages, you’ll notice there’s a bit of a jump in price to move up to the Premium level. We often get the question: Why are the Premium sites so much more? There...
View ArticleHow Search Works – A New Website from Google
Google has recently published a new website titled ‘How Search Works.’ Their animated website reveals the many mysteries that bring the Internet to your doorstep. It’s amazing how much complexity goes...
View Article6 Things They Never Tell You About Selling Online
Starting an online store appears to be the perfect solution to grow beyond the four walls of your business or earn some extra income. After all, an online store is relatively inexpensive to start, and...
View ArticleHow Our Lead Capture Form Increased Leads by 1400%
While developing a new website for our marketing agency, we spent a good deal of time looking at our lead capture forms and how we could improve them. We started with a typical lead capture form, the...
View ArticleMobile First – It’s a Philosophy!
Think Mobile-First For the Best Results This article was originally published in the March 2013 edition of Ask The Experts. We’ve also included a video presentation Ryan gave at a recent Digital...
View ArticleWhat the Universe Can Teach You About Leadership
I’m a science geek. Whether it’s black holes, time travel, or the 10th dimension… it gives me the warm fuzzies. So naturally, last evening I spent geeking out on Netflix and caught “Into the Universe...
View ArticleProject vs. Retainer: What’s the Difference, and What Makes the Most Sense?
As a marketing & advertising agency, we provide ongoing marketing & media management services to our clients in Grande Prairie & abroad. But we can also help clients with specific projects,...
View Article5 Reasons Your Professional Services Firm Needs to Blog
Most principals of professional services firms know that having a website is essential. But of the firms that do have a website, a much smaller percentage maintain a blog. This is particularly true of...
View ArticleWhat Affects the Price of a Branding?
Developing a brand identity for a company is no small responsibility, even for a small company. Clients often wonder, though, why does a branding with us cost what it does? The scope of the project,...
View ArticleSEO is Dead.
Have we become so selfish in our need to self-promote that search engines care more about our customers than we do? SEO is a funny nugget. Although web professionals have been trying to make clients...
View ArticleThe 10 Commandments of QR Codes
Chances are… You’ve heard of QR codes You’d recognize a QR code if you saw one You’re not sure what to do after spotting a QR code In this post I’ll demystify what those silly little QR codes are and...
View ArticleBuilding a Website? Think Social By Design
This article was originally published in the May 2013 edition of Ask The Experts. We’ve also included a video presentation Ryan gave at a recent Digital Technology Forum. If you’re like most business...
View ArticleMarkup on 3rd Party Costs: When and Why?
A question we often get from clients is how our markup on third-party services works. Mostly, when it’s applied and exactly what it’s for. This short blog post provides a quick overview of when and why...
View ArticleThe Difference Between a Basement Guy and a Freelancer
If you’re going to hire an independent designer to help your business with graphic design, web design or logo work, you should understand the difference between a “Basement Guy” and a “Freelancer”. We...
View ArticleThe Secret Ingredient of the Perfect Marketing System
Google the term “marketing system” and you’ll get over 12 million results that have been updated just in the last 24 hours. There’s a lot of people who consider themselves experts in marketing;...
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